To boost concern for environment, emphasize a long future, not impending doom

http://feedproxy.google.com/~r/sciencedaily/~3/fCFWBDnE2YM/131202082648.htm

Looking back on a nation’s past can prompt action that leads to a greener future, according to new research. The research suggests that one strong way to encourage environmentally-friendly behavior is to emphasize the long life expectancy of a nation, and not necessarily its imminent downfall.

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