In this stage of movement development, which can take many years, the primary task of the people-powered social movement is to build national consensus through broad and deep grassroots organizing. The power holders are currently in a crisis management mode. They continue to defend their policies while shifting positions and taking countermeasures to undermine people power. During this stage public opinion is shifting, majorities oppose the current situation and are beginning to see that new alternative solutions must be put in place. People-powered activists are in a battle with the power holders for the hearts and minds of super-majorities of the people. We ended our last article with a key point that we need to highlight here: our goal is to build a mass movement, which has the support of super-majorities of Americans and has mobilized up to 3.5% of the population. Therefore, the target of our protests is not the government or a corporation, the target is the people: to educate and mobilize them. We want to show that there is an effective movement speaking to the people’s concerns and putting forth views that they support. We protest the power holders to expose their actions but do not expect them to be capable of addressing our concerns adequately in this stage.
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